When employing multivariate testing to optimize for sadomasochism and the sadomasochistic experiences of others, consider the backgrounds of those who are attracted to your event. Closely monitor their participation and interaction. Do they prefer leather, rubber, or latex? If the event is not free, how will participants complete the transaction? (Consider mobile payment options such as Square and Verifone, but do not rule out a traditional merchant account if appropriate). Finally, how is the group transformed by the encounter? It is important to consider each of these metrics when working as an SM consultant.
